Under this service, AIRA Consulting assists clients in building a competitive sales and marketing program. Quite often we find clients using a sales process that served them well in the past but has not kept pace with the changes in both internal organization requirements and customer expectations. AIRA Consulting assists its clients to upgrade their sales and marketing processes to meet challenges of growth. AIRA Consulting works with its clients to redefine sales and marketing tools, processes, systems, and skills to enable clients to emerge as stronger and more sharply customer-focused organizations.