Under this service, AIRA Consulting assists clients articulate and designing business strategies for existing and new markets. The scope of this service includes articulating a vision for the business and identifying the right business strategy for growth to take the company to the next level. AIRA Consulting assists its clients in creating a compelling vision and a process for communicating the vision among the employees. AIRA Consulting also assists client leadership teams to make an informed decision on business strategy that would help propel the company to leap forward. As part of this service, AIRA Consulting works with the client to critically evaluate the current business processes and systems and align them to the overall strategy. AIRA Consulting works with clients to translate strategies into time-bound action plans for rollout.